The project focuses on designing the UI/UX for the Holisticly mobile app, aimed at providing accessible resources for holistic health and wellness. Objectives include enhancing user experience through intuitive navigation, creating visually appealing designs that reflect brand values, and empowering users to track their wellness journeys. The target audience consists of health-conscious individuals aged 25-45. Deliverables were design mockups and interactive prototypes.
I supervised changes to the app's interface design to make it more user-friendly and visually appealing. I also designed the interfaces and created engaging visuals for features like Stories, Challenges, and User Journeys to help users navigate their wellness journeys.
For the Hopes Quiz, I made eye-catching illustrations to improve user interaction. I also created graphics for the Podcast and Magazine sections to keep the brand strong. To promote the app on social media, I designed targeted promotional materials to increase engagement and attract new users. Most recently, I worked on the Holi AI Chatbot, designing its interface and visuals to match the brand while keeping it easy to use.
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