Product Design - Joshua Alhassan

Homepage

Product design is the process of creating useful and attractive products, involving aspects such as user interface (UI) design, which focuses on the design of digital interfaces to enhance user interaction; user experience (UX) design, ensuring products are intuitive and enjoyable to use; interaction design, which examines how users engage with products; and prototyping, creating models to test and refine concepts. Key principles include functionality (ensuring the product works well), user-centered design (understanding user needs), aesthetics (making the product visually appealing), and materials (selecting durable and cost-effective options).

Processes

The Product Brief should be developed collaboratively by the client and me, the designer, in an ideal setting, as it is crucial for defining the project. A typical brief includes an overview of the project requirements, along with its aims and objectives. It should list all stakeholders involved and clarify their roles. Additionally, the brief must outline the expected deliverables, including timelines and any key milestones.

Understanding the target users is vital, as user-centered design will guide my approach to the product's features and functionalities. The more I comprehend the users, the better the design will be. The purpose of the project should be clearly defined, along with other relevant information such as user needs and preferences. The more detailed the brief, the more successful the final product will be. Including the budget in the brief is also beneficial, as it helps set expectations for cost management and avoids surprises during the design process.

The Brainstorm stage is all about discovering ideas related to users and figuring out their needs or challenges. Research is key here; I dive into different ways to get to know the users I'm designing for, like conducting interviews, surveys, and observational studies.

I look for patterns and preferences while using techniques like mind mapping and sketching to bring ideas to life. Writing down my findings is also important, as it helps me create user personas and shape design choices. I love getting input from stakeholders, too, to make sure we consider a wide range of ideas and perspectives.

Using the insights from the brainstorm stage and starting to narrow the focus. During this stage, I define concrete ways that the product would impact the user. As a Product designer, I begin to think more about specific details relating to the user; they include, who the product is for, what the product will do, and what features need to be included for the product to be successful.

This stage involves translating insights into new designs using various tools. I begin to actively develop ideas and ensure that all specifications from the Define stage are realistic. The previous stages are more about preparation and planning, giving me a clear understanding of who the user is, what the user wants, and which problems I want to address in my design.

Using this insight, I generate designs that keep the users top of mind. Assets created during this stage include storyboards, wireframes, and prototypes.

This stage involves evaluating the product design using feedback from potential users. This helps me prioritize the users first and the designs second. Testing identifies areas for refinement or improvement in the designs. Some concerns during this stage include how the color and font align with the company's brand and whether the prototype designs are easily understandable.

This stage involves sharing the finished version of the product with the public. It gives me the chance to see how my design is received in the real world and provides an opportunity to improve the design based on feedback.

Price

Hourly payment

$25 /hour

Monthly payment

$3700 /month

Ready to bring your ideas to life? I'm here to help

Contact me